Ep. 49 | Sean Ryan (Rotary Digital): Optimizing Campaign Performance with Strategic Attribution
Description
Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved out a unique niche in the newsletter space, targeting an audience of over 1.5 million affluent men.
Tune in as Sean opens up about the challenges and opportunities that come with digital transformation, the pivotal role that newsletters play in forging genuine connections between brands and consumers, and the impact of AI on the landscape. He offers insights on building a loyal community, leveraging first-party data, and why direct, measurable results in marketing are more valuable than ever. If you’re eager to learn about embracing change in the performance marketing industry and hear tried-and-true strategies for growing a successful digital media business, this episode is for you!
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